Uncategorized

Donna Moores By the time they are nearing graduation, college students should be aware that the college years, for all the good they bring, are far from being easy and carefree. According to the data from the 2016 Annual Report by the Center for Collegiate Mental Health, exactly half of the students in the United State have attended counseling for mental health concerns. When compared to the data on the national level, which shows that roughly 18% of United States residents aged 18 and above have a mental health issue, it’s evident that students are an especially vulnerable part of the population. According to the CCMH report, the main mental health concern students face are issues with anxiety, followed by depression, stress, family issues, and academic performance. And while it would be possible write off some of those issues as growing pains everyone faces on their road to adulthood, it would be hard to deny that students, especially those nearing their graduation, are facing some real hardships. The Pressure of Students’ Finances The amount of student loan debt in the United States is reaching a critical point, so much so that some, including Forbes, are calling it a crisis. As of 2017, there were forty-four millions of Americans with total student loan debt of $1.44 trillion, or almost $32,000 per person. More than one in ten people who have student loan debt has troubles keeping up with the loan payments. What makes these numbers really troubling is the fact that,…

Does your company have a social media marketing plan? Social media is more than increasing brand awareness and engaging with your existing and potential customers through online discussions and sharing. Social media marketing is the new customer relationship management model. A space where you take advantage of your customers’ online presence in order to convince them you’re a worthwhile investment. Social media marketing, when successfully implemented, improves customer relationships by achieving the following: – Customers feel valued, respected, and listened to – a prerequisite for repeat sales and customer retention. – Customers feel understood – a prerequisite for gaining consumers’ trust. – Customers’ complaints are listened to and corrected, making customers happy and more likely to continue doing business with you. – Long-term relationships with customers are created and nurtured, driven not by short-term profit but by building a client base of loyal customers. The relationship is equal and not promotional, allowing the client to more easily engage with you, rather than be discouraged by impersonal spam-based e-mail campaigns. In a sense, social media marketing is another way of saying “relationship marketing.” We use social media as powerful, affordable, and effective tools for building stronger client-business relationships and forging new ones. How do you make social media marketing really about customer relationship building and maintenance? Join the conversation Don’t wait for people to retweet an event you’re promoting, or for someone else to share it through Facebook. Dive into what’s already being talked about. See what things are trending that…

Ben Franklin Circles from Coulee Creative on Vimeo.

April is one of the most beloved months of the year. The weather is irresistibly pleasant, flowers are in full bloom, the sun is pleasantly warm. Hearts are filled with excitement and anticipation for the summer and we cannot but rejoice in the wonderful weather and all the opportunities it presents us with from mini excursions to picnics and trips to nearby sights and cities. But beside being a promising month for a fresh beginning full of joy and potential, there is so much more to April that meets the eye. So let’s dig in to discover some fun facts about April! – The oh-so-shining diamond is the birthstone for April. Perhaps the most famous birthstone poem is that by Tiffany & Co:                         “She who from April dates her years, Diamonds shall wear, lest bitter tears. For vain repentance flow; this stone, emblem of innocence, is known.” – If you were born in April you’re either an Aries or a Taurus. – With flowers in full swing, it’s no surprise that the birth flowers of April are the daisy and the sweet pea! – Apart from warm weather, April is full notable for pranks, as April 1 is April Fool’s Day. But there’s more: the whole month is Humor Month, testament to just how fun April would be if it were a person. Who wouldn’t want to hang out with April? I know I would. – April 22…

Mobile Museum: A Great Way to Bring Students Around the World in a Safe Way